TOY Design | Namrtabanka

Penga

Smart Toy

To design a smart toy for age group 4-6 which stimulates cognition along with social and emotional growth by providing a meaningful eclectic end result.

STEM Toys

Target Audience

Infants

0 -2 years

Toddlers

2 -4 years

Kindergarteners

4 -6 years

School going

6+ years

About the age group

4-5 yrs

Follow two- to three-part commands
Understand everyday things
Count 10 or more objects
understands rules of games
Correctly name at least four colors & three shapes
Expresses anger verbally, rather than physically
Understands and obeys rules; however, your will still be demanding and uncooperative at times

`5-6 yrs

Have a greater attention span
Be able to draw more recognisable pictures such as houses, cars, flowers and people
Start to recognise rhymes in books.
Remember stories and start to act them out with their toys or ask you to role play

Target Audience

Kids

Primary User

Fun and Entertainment

Sense of Accomplishment

Engagement and Variety

Connection to Real-Life

Parents/Guardians

Secondary User

Safety and Durability

Educational Value

Entertainment

Brand Trust

Insights from Research

Skillets: Creativity & Imagination, Memory Building, Color & Shape Recognition.

gaming allows them to be free and away from the pressures of their learning

Repetitive toys bore them like educational toys

kids will learn winning and losing is a part of the game, and winning can come by easier when they learn from their mistakes.

Voice repetition in toys interests kids

sound and light effect/ moving toys usually attract kids

Anything that is more colorful or bigger in size or music grabs attention

4-8 children are more prone to put small things in their mouth

There are toys according to shapes,colors that too are preferred

Kids usually play with a new toy for one two days then leave it

Key words

Variety

Occupied

Can beBuilt

Social & Emotional Growth

Happy

End Result

Mental Stimulation

Concept Ideation

kid can choose among the images they wanna create

An imagery is displayed you place blocks to complete it

Blocks

a light will blink suggesting next step if stuck

Hologram/projection

Fill colours

draw ad insert image

Balance toy

The tech reads it and displays it in geometrical shapes, replicate using the provided blocks,

Blocks

Display

Blocks

Place Blocks

Screen reads the shapes and creates outline

Display

Blocks ideation with different kind of joineries

Form Ideation

Final Concept

Select a card they want to replicate. Using a set of blocks, try to recreate the figure on the screen

Play

The screen reads and recognizes the shape

If the child successfully replicates the shape, an animation related to the figure is triggered, along with a poem or sound to entertain and educate the child.

What if the child place the blocks randomly?

What does it do?

What did u make?

If the child places the blocks randomly or doesn’t replicate the intended shape, the game prompts them with a few questions or allows them to choose among given animations

The child can describe their creation, and the software generates a relevant animation based on their input.

Tech Concepts

NFC tags reader

NFC tags

Back side of the screen

The NFC tag reader reads tags on block's back, identifying specific blocks and playing relevant animations based on the data.

Extrusion of different styles

The unique shapes or styles of the extrusions on the bottom of each block enable the software to identify which block has been placed

Product Details

Power on button

Screen

Lower body

Storage tray

Upper body

Manual buttons

Go back

Animate

Move forward

Orthographic view

Move Backward

settings

Shapes and Sizes

The blocks or the shape size should not be very small as they can be swallowed or lodged in the windpipe of the small kids. A small-parts tester, or choke tube, can determine if a toy is too small.
These shapes do not have a pointy end as the child might get itself hurt while playing.