Cake Packaging
Packaging Design
To address stability issue and make packaging more appealing
Category
Perishable food packaging
Problems
Back-and-forth movement of the polybag can cause the box to shift inside
Due to sudden jerks, the cardboard inside the box, on which the cake is placed, can bounce upward
Need to open all the flaps to take the cake out
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Time consuming & no fun
sticky tape feels unsanitary, time-consuming & inconvenient.
Causes stability issue and ruins cake
Too many text
Too big fonts
Cluttered
Old graphics
No colour play
INSIGHTS
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Anxious while carrying cake
Consumer Insights
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Not following trends
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Less Marketing
Competitor Analysis
Analysis & Interpretation
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Stability Issue
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Fun & surprise are missing
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Dull aesthetics
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Sticky tape
Hassel &Unhygienic
What do we want to achieve
Stability
Enhance opening experience
Fun & surprise element
Trendy aesthetics
Remove sticky tape
Steps
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Stick the highlighted part to the flap
keeps the side flaps intact
Close all the sides
Close the lock
Functionality
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Inbuild foldable handles for easy handling
Stability
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Lock to keep all the flaps in place
No sticky tape
Effortless
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Keeping the cardboard intact at it's place
Stability
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Open in one go enhancing experience
Fun
Time saving
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Please pack this piece
your order is ready sir
wow! it's really convenient to carry the box
Happy Birthday!! I bought this cake for you
This lock really spare me the hassle of removing sticky tapes
The box got open in one go
wow...!! the cake is so.. pretty
Cake can be stored back very easily and it is space efficient
Comparison
Quick
& Easy